1. Lee, M. K., Potter, R., & Pedersen, P. M. (In press). The effect of emotion on cognitive effort to process stadium-embedded game advertising: A dynamic motivational system approach, European Sport Management Quarterly.

  2. Lee, M. K., Potter, R., Lim, C., & Pedersen, P. M. (2018). The effectiveness of advertising embedded in televised sport programming: How team performance influence attitude formation, Sport Marketing Quarterly, 27, 221-235.

  3. Lee, M. K., Lee, J., & Pedersen, P. M. (2016). The role of personality in mediated sport consumption: An application of the 3M model to sport event emotional responses. Modern Sport Communication, 2, 84-108.

  4. Lee, M. K., Kim, D. Y., Williams, A. S., & Pedersen, P. M. (2016). Investigating the role of sport commentary: The relationships among quality, flow, satisfaction, and sport-media-consumption behavior. Journal of Sport Media, 11(1), 145-167.

  5. Lee, M. K., Lim, C., Yeo, I. S., & Pedersen, P. M. (2015). The marketing of an international match in Asia: The effects of sport commentary and sporting nationalism on framing, priming, and consumer behavior. Sport Marketing Quarterly, 24, 234-245.

  6. Lee, M. K., Ryu, S. Y., Clavio, G., Lovell, D. M., Lim, C. H., & Pedersen, P. M. (2014). The effect of Twitter comments on audience perceptions: The controversial referee’s call in the 2012 London Olympic Games. International Journal of Sport Management and Marketing, 15(3), 102-119.

  7. Yoo, D. H., Lee, M. K., & Yeo, I. S. (2012). The effects of color commentary on audience satisfaction with the commentator, viewing flow, and re-viewing intention in local sports broadcasting: An examination of disposition theory. Korean Journal of Sports Science, 21(4), 749-759.

  8. Lee, M. K., & Yeo, I. S. (2011). The effects of home team announcer and color commentator on team image, identification, loyalty, and TV audience satisfaction of a sports contest. Korean Journal of Physical Education, 50(3), 193-206.

 Doctoral Dissertation (May, 2016)

Motivated processing of commercial information in televised sports: How team performance influences cognitive information processing and attitude formation 

        Master's Thesis (March, 2012)

A study on color commentary in international sport competitions: The effects on audience perception and satisfaction

Journal Publications